A study of the tweeting habits of politicians in Congress was conducted in 2012 by Edelman. Since the introduction of the platform, congressional representatives have taken to the medium with aplomb, though, as the Edelman study revealed, not always with equal success. In its research, Edelman found that Republicans seemed to use the service with much greater effectiveness, earning more retweets than Democrats, and were more than three times as likely to discuss specific legislative actions in their tweets. Senate Republicans were cited as particularly effective users.
While Twitter is ubiquitous in the political and media worlds, the best practices for the platform are still being developed. The Edelman researchers found numerous tweeting habits to be common among the successful congressional users. Naturally, being regularly engaged on the platform, tweeting content-filled messages complete with hashtags consistently through the work week and weekend, leads to superior results. Timing matters as well. Tweets are more successful earlier in the day, but later in the work week. Furthermore, many congressional representatives had more success with tweets that were actually sent out during congressional sessions. The most important part of Twitter success, however, seems to be engaging constantly with other users.